China’s fast-fashion app Shein will face tougher EU tech rules
BRUSSELS — Chinese-founded fashion app Shein will face stringent rules on how it handles content on its platform starting in late August, the European Commission said Friday.
The move to oversee the popular but controversial platform, previously reported by POLITICO, comes as Europe has tightened its scrutiny of China-based tech companies. TikTok this week suspended a feature considered by the EU as “addictive” and potentially in breach of the bloc’s content-moderation law, the Digital Services Act (DSA).
The EU executive said Shein was large enough to fall under more DSA rules, like detailed external audits and risk assessments about illegal content such as counterfeit clothes. The fashion and marketplace app said it was visited every month by an average of 108 million Europeans.