This article focuses on the ‘live streaming’ of child sexual abuse, a form of child sexual exploitation (CSE) involving the participation of a child – by definition, under coercion – in sexual activities that are transmitted (‘streamed’) live on the Internet for potential viewing by hundreds, thousands or millions of people remotely. This article further explores and examines key aspects of this phenomenon – its definition, causes, consequences and the existing legislative international and national frameworks. Specific focus is given to the experience of the Philippines, from both a socio-cultural and a legislative point of view. Although the empirical evidence surrounding this issue is unreliable and still largely unknown, a recent proliferation of reported cases suggests that the Philippines is among the most significantly affected countries in the world. This article asks the question: ‘why?’; and offers recommendations for what is needed to better address this burgeoning scourge.