Cases of human trafficking are gaining attention in the media. There are benefits to collaborating with journalists, but without preparation, there can be unintended challenges and consequences. Respectful coverage can be helpful to a trafficked person’s case, while insensitive reporting can lead to additional suffering for your client and can lead to further revictimization as well as misrepresentation of the issue(s) involved. Effective media relations can be your most valuable tools to bring about public awareness of human trafficking.